Market share in actuals (Marimekko charts) Part of FusionCharts XT

A Marimekko chart is a multi-series chart used to visualize the percentage relationship between the points on the x-axis and the y-axis. Like the percent stacked column chart, the y-axis in the Marimekko chart shows the percentage scale. However, the x-axis shows the relationship between the sums of values within categories, varying the column width. This chart is primarily used for marketing analysis and sales data. For instance, it can be used for visualizing category specific product sales in different regions or visualizing market share of competitors in an industry.

Best Practices for Marimekko Charts:

  • The sum value should be displayed on top of each column, adding up values for different categories plotted on the chart.
  • Tooltips should be used to provide details about particular data points and their contribution to the whole.
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